Report: Windows Phone growth in the UK is at the expense of Android

Windows Phone has struggled in the past to gain traction and attract consumers with big brand apps and hardware. Nokia gave the platform a boost in 2022, and HTC, Samsung and Huawei have stepped up their game with Windows Phone 8 handsets. And then with new hardware, a more mature operating system and marketing campaigns, how's the adoption going? We have some news for the Great britain.

Almost i-third of new Windows Telephone owners in the UK came from competing platforms, according to sales estimates from Kantar. The company reports that 700,000 new users jumped aboard the past year, in the United kingdom alone. The data reveals that the Nokia Lumia 800 and HTC 8X both accounted for six percentage of UK smartphone sales during three months ending Jan 2022 - upwardly from 2.4 pct in the same period concluding year.

Unfortunately nosotros're not looking at a huge success story as Windows Phone is still abaft backside iOS and Android, simply with thirty percent of new Windows Phone owners noted to have moved across from other platforms, Microsoft is clearly making progress. How does this break downwardly betwixt competitors? 17 percent from Android, 6 percent from BlackBerry and 2 percent from iOS. Likewise, 26 percent made the switch from Symbian.

Kantar's global consumer insight manager at Kantar Worldpanel ComTech, Dominic Sunnebo had the following to comment on the detect:

"The fact that nearly i in five new customers switched from an Android device should give Microsoft, and its partners, conviction that its Bone has what it takes to bring the fight to more than established platforms. As almost 30 percent of its customers switch from rival OSes, the worry that Microsoft will take to rely on attracting the dwindling pool of first-fourth dimension smartphone buyers to drive time to come growth is reduced."

The UK isn't the only market where Windows Telephone is making notable progress, Italy is likewise favouring towards Microsoft'southward mobile platform. How will the Lumia 720 and Lumia 520 help Microsoft push further with marketshare is still to be seen, only nosotros have high hopes for the latest hardware.

via: ZDNET

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